Energie-vergelijken.nl, an aging WordPress website, presented an opportunity to embark on a transformative journey of UX design. As the project lead, I initiated our quest by conducting comprehensive competition research. During this exploration, I discovered that many competitors in 2015 portrayed a formal and aloof demeanor.
To create a distinct and memorable experience, I conceived a vision that celebrated playfulness while retaining an air of trustworthiness. Enterprising in our approach, we infused the design with a delightful and engaging look and feel. The strategic use of vibrant yellow added a touch of zest, ensuring our platform stood out amidst the sea of conventional competitors.
Balancing this vibrancy, we harnessed the calming influence of blue, grounding our design in reliability and dependability. The harmonious interplay of colors and UX elements breathed new life into Energie-vergelijken.nl, elevating its user experience to unparalleled heights.
Our UX adventure allowed users to immerse themselves in a captivating journey of energy comparison, effortlessly navigating the website with joy and ease. The playfulness of the design created a sense of approachability, making users feel comfortable and at ease in exploring their energy options.